Toyota and Daimler on the verge of a potential partnership
You can’t say that Akio Toyoda isn’t keeping busy.
Ever since the new president of Toyota ascended to the position a few weeks ago, the grandson of company founder Kiichiro Toyoda has made a number of aggressive moves that designed to rejuvenate the struggling company. For one, it recently formed a partnership with UK-based Aston Martin, under which Toyota will supply Aston Martin with the Toyota iQ, which Aston Martin will sell in the UK as the Cygnet.
And now it looks like Toyota is far from finished.
According to reports circulating in Germany, Toyota is also in the process of
establishing a partnership with yet another European car maker: Daimler.
Continued after the jump.
I’m pretty sure you know who the guys at Daimler are. If you don’t, well they’re the parent company of Mercedes Benz and Toyota is seeking a potential partnership with Daimler that would allow the Japanese automaker the license to produce its own versions of a number of Mercedes vehicles, including its A - and B – class series’.
In addition to that, the partnership will also include a co-development program between Daimler and Toyota with regards to joining forces and co-developing the companies’ standard-bearer cars – Toyota’s Lexus LS and the Mercedes Benz S-Class.
The mere thought of Toyota and Mercedes exchange notes is enough to make us salivate at the potential this partnership can do for both companies. But as far as the people behind the move are concerned, they’re expectations are rather tempered compared to the rest of us.
A spokesman from Toyota told Automotive News: ““It’s part of our normal business practice that we regularly talk to other carmakers but there are no specific projects planned at the moment,”
Whether or not plans are underway, the possibilities are endless with a Toyota and Daimler alliance. For Toyota, it gives their Lexus brand an ally in Europe where it hasn’t had the same amount of success as it has in the US where it is consistently one of the most sought-after luxury cars.
All these activities from Toyota for the past couple of weeks all goes back to its new president, who, if for nothing else, we can say, is keeping his hands dirty. But that’s to be expected, yes?
For now, all we can do is wait - and hope - on what the future of the automotive industry is going to be if and when these two giants decide to team up.