Toyota doesn’t expect to make any profits from the Lexus LF-A
For all the raves the praises the Lexus LF-A has received since it was launched, it looks like Toyota isn’t optimistic about the sales of its new supercar, even saying that it would take a miracle for them to break even.
According to the company, the €375,000 price tag for each of the 500 LF-A’s that were produced wouldn’t be enough to offset the insanely expensive costs – including a plethora of technological features - the company incurred from the development and construction of the supercar.
For all intents and purposes, the materials used on the LF-A have never been used before. Of all the materials used in the car, only five can be found in the rest of the Toyota and Lexus fleet of cars. Toyota even used a carbon fiber-reinforced plastic for the LF-A’s chassis construction and body panels, as well as a powerful 552 bhp 4.8-liter V10 engine. It’s not exactly a typical car, is it?
Despite the expected losses Toyota is expected to sustain, the company made it clear that the primary objective for the creation of the LF-A was to jumpstart interest in the brand and use the supercar as the precursor for Toyota’s mission of producing better vehicles in the future.
So for now, despite the overwhelmingly positive reaction for the Lexus LF-A, Toyota has resigned itself to the growing possibility of not making a profit with the car. Nevertheless, Toyota is optimistic that the technology behind the LF-A will become the measuring stick for which all other Toyota and Lexus vehicles will be based from.
Source: 4 Wheels News