For all the raves the praises the Lexus LF-A has received since it was launched, it looks like Toyota isn’t optimistic about the sales of its new supercar, even saying that it would take a miracle for them to break even.

According to the company, the €375,000 price tag for each of the 500 LF-A’s that were produced wouldn’t be enough to offset the insanely expensive costs – including a plethora of technological features - the company incurred from the development and construction of the supercar.

For all intents and purposes, the materials used on the LF-A have never been used before. Of all the materials used in the car, only five can be found in the rest of the Toyota and Lexus fleet of cars. Toyota even used a carbon fiber-reinforced plastic for the LF-A’s chassis construction and body panels, as well as a powerful 552 bhp 4.8-liter V10 engine. It’s not exactly a typical car, is it?

Despite the expected losses Toyota is expected to sustain, the company made it clear that the primary objective for the creation of the LF-A was to jumpstart interest in the brand and use the supercar as the precursor for Toyota’s mission of producing better vehicles in the future.

So for now, despite the overwhelmingly positive reaction for the Lexus LF-A, Toyota has resigned itself to the growing possibility of not making a profit with the car. Nevertheless, Toyota is optimistic that the technology behind the LF-A will become the measuring stick for which all other Toyota and Lexus vehicles will be based from.

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Source: 4 Wheels News

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4 comments:

  (344) posted on 01.7.2010

Lexus deserves to be expensive coz’ the assembly of this car is quite intricate and the parts are all quality and even the sales of this one is in average but for a supercar, it’s quite good.

  (68) posted on 10.31.2009

I mean really. Ya think?!? See a lot more Priuses on the road lately though. Japanese luxury brands are losing their sportiness and opting for luxury. How I yearn for the return of the Japanese Bubble Economy Sports Exotics

AK47  (1024) posted on 10.30.2009

Thats not surprising. You spend billions in building a car, all that research and tecnolgy and only sell 500 units. Cars like this and the even cheaper GT-R aren’t intended to make money. Cars like this act as halo models, not as profit models. It is a true supercar, after all.

Uncia  (868) posted on 10.29.2009

I’d love to see this engine in a long-wheelbase LS.

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