Toyota->ke88 will be expanding the Prius->ke231 family with the addition of three new models set to be launched in the next three years. This decision has been made in an attempt to make the Prius a standalone brand. All the new models will be put on sale by 2014 and will consist of a sports coupe, an SUV, and a replacement for the current sedan.

The new Prius hatchback has already been seen in concept form at the 2011 Detroit Auto Show. It will be stripped of the current blade-like headlamps and distinctive LED running lights, as well as the bold indent running down the flanks, to maintain a more conversation design.

The new Sports Coupe model will be built on the same rear-wheel-drive platform as the next generation Lexus GS. It will get a new plug-in hybrid set-up featuring lithium-ion batteries, and will be offered with a manual gearbox. It will be easily recognized as a Prius, but it will feature a more conservative design and a sportier appearance. The new Prius SUV will also be arriving and will be based off of the Toyota RAV4->ke370. It will come with either the latest Hybrid Synergy Drive set-up or a modified version of the future Sports Coupe’s plug-in drivetrain.

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