Mildly modified show queen is a Toyota’s own pat-on-the-back

Hey, did you know the Toyota Hilux is a capable pickup that’s sold basically everywhere besides North America and is apparently indestructible against the best Jeremy Clarkson can throw its way? Of course, you know that since it’s practically common knowledge and rumored to be on driving tests in at least 95 countries. What you might not realize is Toyota has been selling the thing for half a century. Yep, 2018 marks the 50th birthday of the iconic Hilux pickup. Naturally, Toyota can’t let such an occasion pass without building some tribute, so here it is, the 2018 Hilux “Invincible 50.”

This Double Cab Hilux has several Toyota dealership parts bolted on, along with a custom wrap, all designed to grab attention at the 2017 Frankfurt Motor Show. Toyota says the truck is “ideally suited to a broad range of both professional and leisure activities,” or basically, that a so-configured Hilux is at home on the job site and doing fun stuff on the weekend. Sounds like the automotive equivalent of a mullet hairstyle, right? Unlike the mullet, the Hilux’s popularity didn’t die in the 1990s. In fact, the truck is expected to sell more than 40,600 examples in Europe for 2017, besting its previous record of 40,104 sold in 2007. That’s pretty impressive, especially in a place where pickups aren’t the “it” vehicle to drive. Perhaps Toyota’s expectation rides on folks falling in love with the Hilux “invincible 50” and its customized flair. Probably not, but let’s have a close look at this one-off show truck.

Continue reading for more information.

The 2018 Toyota Hilux “Invincible 50”

Toyota “Invincible 50” Celebrates 50 Years Of Hilux High Resolution Exterior
- image 731186
Black fender flares and the graphics are the most noticeable changes, but black side steps and mud flaps match the black sports bar in the bed.

Toyota didn’t alter the Hilux’s bodywork, so the truck’s shape and details are all intact. Black fender flares and the graphics are the most noticeable changes, but black side steps and mud flaps match the black sports bar in the bed. Toyota also threw on a set of 18-inch, black alloy wheels wrapped in BFGoodrich All-Terrain T/A KO2 tires. (BFGoodrich happens to be the tire supplier for Toyota’s Dakar race teams.)

Toyota “Invincible 50” Celebrates 50 Years Of Hilux High Resolution Exterior
- image 731188

The cargo bed also holds a few add-ons, too. A plastic bed liner protects the inner bed walls (while also generating static electricity as items slide around uncontrollably) and a plastic toolbox is custom-fitted between the sports bars. Inside the cab, Toyota added the bare minimum. Parts include floor mats, custom scuff plates, and a leather wrapper for the parking brake handle.

Toyota “Invincible 50” Celebrates 50 Years Of Hilux High Resolution Exterior
- image 731190

While the 2018 Hilux “Invincible 50” isn’t much of a show-stopper, we certainly want to congratulate Toyota on its 50 years of Hilux production and global sales over 18 million units.

Jeremy Clarkson Working over the Toyota Hilux

References

2016 Toyota Hilux
- image 631009

Read our full review on the 2016 Toyota Hilux

Mercedes-Benz X-Class Vs. The Competition
- image 724975

Check out how the Toyota Hilux handles the competition

Toyota C-HR Hy-Power Is the Ultimate Hipster Car High Resolution Exterior
- image 730722

Read the latest Toyota News

In celebration of its dominant presence in the global pick-up market for the last 50 years, a special Hilux ’Invincible 50’ show car is on display at the 2017 Frankfurt Motor Show.

First released in 1968, and one year later throughout Europe, the legendary Toyota Hilux is the world’s favourite pick-up, currently selling in 180 countries and regions throughout the world. To date, it has recorded cumulative global sales of over 18 million units.

Renowned for its Quality, Durability and Reliability (QDR), the unstoppable Hilux has proved its invincibility time and again, having conquered the North Pole, Icelandic volcanoes and the Antarctic continent, and also achieving podium finishes in the Dakar Rally Raid.

The Hilux ’Invincible 50’ show car embraces the growing market for dual-usage vehicles in the pick-up segment. It reinforces the model’s worldwide reputation for toughness and QDR with a range of bespoke accessories which not only make it instantly recognisable as a special edition vehicle, but are also ideally suited to a broad range of both professional and leisure activities.

Externally, the vehicle features matt black high over and side bars, a black front under-run, and black wheel arch mouldings housing unique 18" matt black alloy wheels fitted with robust All Terrain tyres from BF Goodrich -the company which supplies race tyres to Toyota Hilux and Land Cruiser Dakar vehicles.

On board, the Toyota pick-up show car further benefits from a plastic bed liner and a large tool box, model-specific scuff plates, floor mats and a leather hand brake.

Reflecting its ability to satisfy the needs of a growing range of leisure, business and dual-usage pick-up customers, Hilux European sales are expected to top 40,600 units in 2017, beating the previous record of 40,104 set in 2007.

View the full press release Hide press release
Press release
What do you think?
Show Comments
Car Finder: