Toyota Is Expanding its GR Sub-Brand in the Best Way - story fullscreen Fullscreen

Toyota Is Expanding its GR Sub-Brand in the Best Way

Don’t Expect a Full-on GR-branded SUV anytime soon

Gazoo Racing, Toyota performance sub-brand responsible for cars like the Toyota GR Supra, GR Yaris, and the new GR 86 will be laying its hands on more cars in the future. And, by cars, I mean actual cars – not SUVs or crossovers in a move that will position Toyota outside of the norm of performance-oriented SUVs that have become just as common as normal SUVs.

The GR Sub-Brand Is Expanding In The U.S.

Toyota Is Expanding its GR Sub-Brand in the Best Way Wallpaper quality Exterior
- image 879677

Since the GR Yaris isn’t sold Stateside, probably because it’s too small, here in the U.S. the GR lineup consists of just the 2020 Toyota Supra and the 2022 Toyota GR86. That’s going to change in the near future, though, as Toyota’s Executive VP of Sales, Bob Carter, has confirmed to Motor Trend that more performance cars are coming, with the idea of a GR-branded SUVs being shelved for at least the time being.

“I don't want to eliminate anything, but initially no. The importance is exhilarating driving. When you go to SUVs you have higher center of gravities and it's just not conducive. Nothing is off the table, but initially you can expect it to be a car-based vehicle. There's still a market for that.”
Toyota Is Expanding its GR Sub-Brand in the Best Way
- image 826120

The most likely candidate to get the GR treatment next, and one that will be available in the United States is the Corolla hatchback. It has been the subject of conversation for the better part of a year, with everything from the mysterious tweet that Toyota USA made saying it was time that “the U.S. got a hot hatch to call its own” to a report in April of 2021 that promised the Corolla GR could be good for nearly 300 horsepower despite being powered by the GR Yaris’ 1.6-liter three-cylinder engine. As such, it would be prime contender for cars like the Volkswagen Golf GTi and the Honda Civic Type R.

2020 Toyota Avalon TRD and Camry TRD Exterior
- image 805031

Beyond this, there’s also potential for Gazoo Racing to have its way with the Camry, which in TRD form offers 301 horsepower and 267 pound-feet of torque from a rather throaty V-6 engine. In Motor Trend’s testing, that car could hit 60 mph in 5.8 seconds and ran the quarter-mile in 14.4 seconds, but GR could still do more and it would make for some interesting competition with the Sonata N-Line and Kia K5 GT.

Toyota Camry TRD specifications
Engine 3.5-liter, V-6
Power 301 HP
Torque 267 LB-FT
0 to 60 mph 5.8 seconds
Quarter mile 14.4 seconds

When Will a New Toyota GR Model Arrive?

Toyota Is Expanding its GR Sub-Brand in the Best Way Wallpaper quality Exterior
- image 879678

There isn’t a set time table for when Gazoo Racing will have its way with another car, but it doesn’t seem like we’ll have to wait that long.

“We have some Supra news coming, we have 86 news coming, but we have other models also coming. Come see me in a year from now”

If we’re going to hear news about a new GR in a year, that means we may see at least a concept or a prototype in the next year and a half, and that’s very good news.

Source: Motor Trend

Robert Moore
Robert Moore
Editor-in-Chief and Automotive Expert -
Robert has been an auto enthusiast his entire life. He started working cars at a young age, learning the basics from his father in the home garage on the weekends. As time went on, Robert became more and more interested in cars and convinced his father to teach him how to drive when he was just 13 years old. Robert continued working on cars in his free time and learned as much as he could about engines, transmissions, and car electrical systems, something that only fed his curiosity more and eventually led him to earn a bachelors degree in automotive technology with a primary focus on engine performance and transmission rebuilding.  Read full bio
About the author

Related Articles

2022 Second-gen Toyota 86 Arrives With A Bigger Engine, More Power, And An Attitude

2022 The 2021 Toyota Supra Is Actually Good For Nearly 450 Horsepower

2020 Toyota GR Yaris

What do you think?
Show Comments
Car Finder:
Related Manufacturers