Toyota promotes ’Star Safety System’ in new campaign

To say that Toyota’s recent safety struggles has been hard for the company is tantamount to the understatement of the century. So, in an effort to rebuild consumer trust and restore the company’s lost glory, Toyota is aggressively promoting their new Star Safety System.

The Star Safety System is Toyota’s way of telling its customers that chief among its priorities is to ensure that Toyota vehicles will be one of the safest out on the market. This system comprises five driver aids that will be now be mandatory on all Toyota vehicles. These five driver aids include Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), and Brake Assist.

To promote these five safety systems, Toyota released a couple of commercials that pretty much sum up what Toyota is looking for in their vehicles these days. After suffering through a horrendous stretch in the company’s history and being universally slammed for all their safety issues, we’re glad that Toyota is taking a bold step in introducing a revolutionary system centered around making all Toyota models safer for everyone.

Press Release and commercial #2 after the jump

Toyota Motor Sales is highlighting its Star Safety System, which combines five safety technologies as standard equipment on all new Toyota models, as part of a new national advertising campaign.

The campaign features Toyota owners and engineers talking about safety and quality via television, print, digital (, radio and outdoor advertising platforms.

The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist.

"From Yaris to Land Cruiser, Toyota is the first full-line manufacturer to combine these five key accident-avoidance technologies as standard equipment on every model," said Bob Carter, Toyota Division group vice president and general manager. "Toyota customers tell us they want to know more about the Toyota safety story, and the Star Safety System is just one of the features that reassure them about the safety and quality of our vehicles."

All five Star Safety System components feature advanced accident-avoidance technologies, including the following:

  • Vehicle Stability Control (VSC), which helps prevent wheel slip and loss of traction by reducing engine power and applying brake force to the wheels that need it. Toyota VSC monitors steering angle and the direction a vehicle is traveling, and it senses when the front or rear wheels begin to slip. When VSC senses this loss of traction or slip, the system reduces engine power and applies braking to the individual wheels that need it, in order to help correct the slip and keep the vehicle on its intended path.
  • Traction Control (TRAC) helps maintain traction on wet, icy, loose or uneven surfaces by applying brake force to the spinning wheel or wheels. TRAC sensors are activated when one or more wheels start to slip. The system is designed to limit engine output, applies the brakes to the spinning wheel(s), and transfers power to the wheels that still have traction.
  • The Anti-lock Brake System (ABS) helps prevent brakes from locking up by "pulsing" brake pressure to each wheel in order to help the driver maintain control in emergency-braking situations. Without ABS, emergency braking can cause brakes to lock up and cause a vehicle to skid. Toyota’s ABS sensors detect which wheels are locking up and prevent the lockup by "pulsing" the brakes at each wheel independently. Pulsing releases brake pressure repeatedly for fractions of a second – a reaction time not possible for humans. This keeps the wheels rotating and helps the driver to avoid going into a skid.
  • Electronic Brake-force Distribution (EBD) is incorporated in Toyota’s ABS technology. EBD helps keep a vehicle more stable and balanced when braking. During an abrupt stop, momentum can cause a vehicle to tilt forward, reducing the brake force of the rear tires. EBD responds by redistributing brake force. Wheels with more braking effectiveness receive more brake force and wheels with less effectiveness receive less brake force, helping to prevent brake lockup. EBD is especially helpful when carrying cargo. Sensors recognize the extra load the cargo puts on the rear axle, so brake pressure on the rear wheels is increased because the extra weight improves braking effectiveness.
  • Brake Assist is designed to detect sudden or "panic" braking and add the full pressure needed to help prevent a collision. If a driver fails to apply enough pressure to the brake, the Brake Assist sensors will detect this sudden or "panic" braking and add pressure. This additional pressure can help the driver avoid hitting the object.

Another feature commonly known as brake-override technology will be added to all Toyota, Lexus and Scion models by the end of 2010. This braking-system enhancement will automatically reduce engine power when the brake pedal and the accelerator pedal are applied simultaneously under certain driving conditions. Many of the vehicles currently at Toyota dealership already include brake override as standard equipment. The 2011 models already on sale featuring brake override including Camry, Sienna, Avalon and Scion xB, in addition to some 2010 models. Brake-override technology has always been and will continue to be standard on all Toyota and Lexus hybrid vehicles as part of the hybrid system control logic.

Source: Toyota

What do you think?
Show Comments


  (630) posted on 07.11.2011

It’s a good thing that Toyota promotes and has Safety System in each cars. For me, its a must for all types of car. Of course it adds safeness to a car.

  (134) posted on 05.27.2011

I think this is pointless and useless system that I have known..IMO, its not really a big help to fix their lost integrity in their customers!

  (507) posted on 05.27.2011

I bet they been doing for their lost credibility due to their countless “recall”.
Well, I don’t have any idea on who’s going to buy their car now that they have lost integrity!

  (377) posted on 09.22.2010

but in fact there is one, and it was such a big deal that it helped get the Japanese car maker to the top slot not long ago"

  (1) posted on 09.5.2010


  (367) posted on 08.18.2010

I guess ot’s too late for them to save the incidents that happen if they’ve just installed this features earlier

  (512) posted on 08.16.2010

They should have done this thing long time ago. Late incidents could have been prevented.

  (666) posted on 06.17.2010

But in fact there is one, and it was such a big deal that it helped to be able to get the Japanese car maker to the top slot few years back.

  (205) posted on 06.16.2010

It seems Toyota is having now those safety system. Well, that’s good and I like the five driver aids that now come standard on all Toyotas including Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution
(EBD) and Brake Assist.

  (313) posted on 06.16.2010

Toyota cars are really awesome. Glad to know that they have a new safety system.

  (228) posted on 06.15.2010

Well, I think toyota is catching up their lost reputation. Well this is a good start for the toyota.

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