Toyota Re-Gains Supra Name
Who knew that the Supra nameplate was on the market? Toyota let its hold on theSupra name go after the car was discontinued, but the Japanese automaker recently applied to get the name back. Although Toyota hasn’t made any formal announcement, we have to think that this move means that the name might be used on the new FT-86 sports car.
The trademark was lost back in 2006, as the company never renewed the deal to hold onto the name. According to Car and Driver, Toyota filled out an application to take back the Supra name on July 16.
The automotive magazine had a chance to talk to Toyota about the situation and Communications VP Mike Michels said that company only got the name back to preserve ownership of the name. This isn’t uncommon, as automakers hold onto nameplates for years after the car was discontinued. That being said, Toyota chose to do this at a very interesting time.
Source: Car and Driver