You’ll never have to worry about having identical C-HR models with other people

Toyota is probably not going to admit this off the bat, but all signs do point to the new C-HR crossover being one of the company’s most important models in recent years. Not only is the C-HR set to become available in three different trims – Icon, Excel, Dynamic – but it’s also the recipient of one of the most extensive lists of accessories and options that have ever been offered on any one of Toyota’s models. They say that a customer’s ability to personalize a car is one of the most important offerings an automaker can have these days. Judging by a number of options Toyota is dropping on the C-HR, that statement at least holds true for the new crossover.

In addition to the three trim options that are available for the C-HR, Toyota is also offering as many as 20 accessory packs and up to 200 unique add-ons for customers in the U.K. Those numbers aren’t exaggerated either because a visit to Toyota U.K.’s new online configurator reveals all these options, allowing customers the unprecedented opportunity to specifically choose which add-on or accessory they’d want to fit into the C-HR. The range of accessories covers so much ground that Toyota even has four segments – Style, Protection, Technology, and Lifestyle – that group them together depending on what category they belong in. From aero kits and foldable baby seats to storage boxes and DVD systems, Toyota spared no expense in giving potential customers of the C-HR to treat the crossover, relatively at least, as their own personal blank canvas.

Continue after the jump to read the full story.

These options should make the C-HR a more attractive option

Toyota's Doubling Down On The C-HR With Massive List Of Options And Accessories Exterior High Resolution
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Toyota's Doubling Down On The C-HR With Massive List Of Options And Accessories Exterior High Resolution
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It lets customers build their own C-HR depending on their personality.

The whole concept of options and accessories has been going on in the auto industry for quite some time now, so this offer of add-ons and packages isn’t something that Toyota just thought of in one of its business meetings. But credit still goes to the company for giving customers more options, more packages, and more accessories for the Toyota C-HR.

The whole point of these options is clear. It lets customers build their own C-HR depending on their personality. If somebody wants to take his crossover off-road, options like bumper protectors, mud flaps, boot liners, and roof racks help address that. If somebody wants to turn his crossover into a four-wheeled entertainment haven, technology options like rear-seat iPad or DVD systems and an upgraded Toyota Touch 2 multimedia system helps in that regard. The same goes for customers who are either looking to style up their C-HRs or simply make them stand out from the rest of its contemporaries.

Toyota's Doubling Down On The C-HR With Massive List Of Options And Accessories Exterior High Resolution
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Toyota's Doubling Down On The C-HR With Massive List Of Options And Accessories Exterior High Resolution
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Toyota's Doubling Down On The C-HR With Massive List Of Options And Accessories Exterior High Resolution
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Toyota's Doubling Down On The C-HR With Massive List Of Options And Accessories Exterior High Resolution
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If somebody wants to take his crossover off-road, options like bumper protectors, mud flaps, boot liners, and roof racks help address that.

There are certain aspects about the crossover that can’t be changed. But the fact that Toyota has all these options in play gives customers a chance to personalize their cars in ways that fit their needs and personalities. Even those who already own the crossover can go back to their Toyota dealerships and have some of these options put in.

Sure, there’s a cost that comes with availing these accessories and packages, but ultimately, it’s not about how much they cost as opposed to the opportunity of getting them. That’s what Toyota is offering with all these accessories. Sometimes, just being able to choose what to put in your car is as good a move as any to entice new customers and while also making sure that existing ones are given the same opportunities.

Toyota's Doubling Down On The C-HR With Massive List Of Options And Accessories Interior High Resolution
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Toyota's Doubling Down On The C-HR With Massive List Of Options And Accessories Interior High Resolution
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It’s unclear if this whole list of options will hit the U.S. market, but if Toyota wants to keep American customers happy, it better.

2018 Toyota C-HR
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Read our full review on the 2018 Toyota C-HR here.

Source: Toyota UK

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