The plan to put a TRD badge on every Toyota out there continues unabated

Toyota dropped a teaser video for its next TRD Pro truck that will be unveiled on February 7th at the Chicago Auto Show.You don’t see much in the video, but we’re guessing Toyota is either previewing an updated version of the Tundra TRD Pro or a new model altogether.

We’ve talked about Toyota’s plans to add a TRD version to every Toyota there is in the past, and this means we’re on the cusp of getting more TRD Sport and TRD Pro models. This time around, Toyota is preparing us for a rugged new TRD Pro truck that’s seen disrupting the peace in a 15-second clip posted by the Japanese automaker on social media.

Which Toyota Gets the TRD Pro Treatment Next?

Toyota plans to refresh the whole TRD Pro lineup of vehicles for the 2020 model year, and it’s also set to present the 2020 Tacoma besides the undisclosed TRD Pro model we briefly see in the teaser video below. The video starts off with the image of a picturesque scenery featuring a lake. The peace and quiet of the mountainous region is brought to an end by the arrival, on a train, of this "new beast" that’s "about to be unleashed" according to the video.

It’s unclear what is the model that’ll receive the TRD Pro treatment next, but there’s a way of narrowing it down.

First, let's say Toyota actually previews an updated version of an existing TRD Pro truck.

The off-roader that best fits the bill working with what we see in the quarter-of-a-minute-long video is the Tundra TRD Pro. Toyota announced that, for 2020, the Tundra TRD Pro is getting a host of updates, some of which will be fitted across the board.

There are new 18-inch BBS wheels in store, as well as LED fog lights and headlights, a new grille and new hood scoop. Some 2.5-inch TRD Fox Internal Bypass shock absorbers are also mentioned on the upgrades list. These replace the usual bypass tubes and help soften the ride.

Toyota Teases a New TRD Pro Off-Road "Beast" for the 2019 Chicago Auto Show - is it the 2020 Toyota Tundra TRD Pro?
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Now, if Toyota instead is teasing a whole new TRD Pro model, its options are limited. There are already TRD Pro versions of the Tacoma and the 4Runner, so you’re left to choose from the full-size Sequoia SUV and the ageless Land Cruiser. The former only got a TRD Sport version up until now. That version is powered by a 5.7-liter, 381 horsepower, 401 pound-feet of torque, V-8. It has a sticker price of almost $60,000 - a lot for a model that lost got a serious update ten years ago.

In this sense, it would seem logical for Toyota to bring a Sequoia TRD Pro as it looks to further extend the lifespan of this behemoth that can tow up to 7,400 pounds of stuff and has 120 cubic feet of cargo space inside.

With that being said, the chances of seeing fuel efficiency go up are small, as small as the SUV’s 15 mpg average fuel consumption.

There’s another element that leads us to believe that the white "beast" in the video is a Sequoia or a Land Cruiser: all existing TRD Pro models are body-on-frame trucks, so it’s unlikely we’ll see a RAV4 TRD Pro or a Highlander TRD Pro and those have different front ends anyway. Also, Toyota will take the wraps off the Land Cruiser Heritage Edition at the Chicago Auto Show, and it’s unusual for an automaker to present to versions of the same car at the same auto show.

To find out what’s what we’ll have to wait a few more hours as the press conference kicks off 10:00 a.m. CST on Thursday.

Further reading

Toyota Ups the Ante With 2019 Tacoma TRD Pro
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Read our full review of the 2019 Toyota Tacoma TRD Pro.

2019 Toyota Tundra TRD Pro Exterior Interior
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Read our full review on the 2019 Toyota Tundra TRD Pro

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