There’s no secret anymore that Triumph is planning a big coming back. And it seems that the first model to be revived is the TR. A new model, based on the classic TR4 will come as a premium alternative to the Mazda MX-5.

BMW will add to its portfolio by reviving a classic badge – and Triumph is top of the list. The historic British marque, which the maker took over when it bought MG Rover in 1994, would be a clear choice to market a rival for the new, Chinese-owned MG TF roadster. Just as the new MINI’s design was heavily influenced by the Sixties classic, a reinvented Triumph would be a retro remake.

BMW is committed to launching more premium models as it bids to gain a bigger slice of the most lucrative areas of the new car market.

Source: AutoExpress

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2 comments:

  (1) posted on 03.18.2015

I puzzled by why this article does not mention the TR-6 which is considered one of the top cars of all time. The later tr’s were an utter failure and marked a time where Triumph turned it’s back on the clean lines and ’English’ features that people expected.

tango  (372) posted on 10.12.2007

Oh I’ve been waiting on this bit of news since BMW kept the Triumph name after the sale. This is going to be a lot of fun. I know it’s no longer the same company, but if Triumph can make motorcycles in England that are competitive, reliable and cost effective, then I hope BMW can do the same with the cars. One problem though...THIS design is NOT gonna bring the marque back...trust me...NEXT DESIGNER PLEASE!

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