The company’s first new design in almost 20 years coming in September

Recently revived, British sports car firm TVR has confirmed that its first vehicle in almost two decades will be unveiled at the 2017 Goodwood Revival in September. Developed under codename T37, in conjunction with Gordon Murray Design, TVR’s first new design since 1999 promises tremendous performance and a pure British design. TVR will become the first manufacturer to globally launch a new vehicle at the Goodwood Revival.

Not a lot is known about the T37 at this point, but TVR said the coupe will tip the scales at only 1,200 kg (2,645 pounds) and hit 60 mph in "less than four seconds." Its top speed is estimated at 200 mph, a mark that very few supercars can reach. The sports car will also get its juice from a custom-made, 5.0-liter V-8 developed by Cosworth. With a power-to-weight ratio of 400 horsepower per tonne, the TVR should come with almost 500 horses on tap.

Continue reading for the full story.

TVR's New V-8 Sports Car Will Get Optional Carbon-Fiber Chassis
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These cars are being offered at "under £90,000"

The British firm also revealed that it "held back" a small allocation of 500 cars for a Launch Edition batch. These cars are being offered at "under £90,000" (about $116,130 as of June 2017). Order books for the regular model will be opened in early September. Pricing is still a mystery, but they should cost a bit less than the Launch Edition.

"We are incredibly excited to be unveiling the new car at the Goodwood Revival. It’s the first time a global launch of a new car has occurred at the event, and it seems an entirely appropriate place for us to do it, with the marque’s motorsport heritage and an enthusiastic audience of dedicated car fans – and in our 70th anniversary year. After a series of secret private viewings organised for the benefit of existing customers for the new car, we know that we have a sure-fire hit on our hands, and very much look forward to seeing the public reaction in September," said TVR chairman Les Edgar.

Why it Matters?

2018 TVR Griffith Exterior Computer Renderings and Photoshop
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Edgar announced that TVR will be revived as a pure British sports car brand with new vehicles to arrive by the end of the decade.

Arguably one of the most iconic car makers in British history, TVR hasn’t been doing particularly well since the 1990s, struggling to come up with new designs after the release of the Tuscan in 1999. Purchased by 24-year-old Nikolay Smolensky in 2004, TVR collapsed in a little more than two years, closing its factories and going into administration by December 2006. After six more years of speculation that the brand might return to the market, Smolensky sold his ownership of TVR to TVR Automotive Ltd, a British company led by Les Edgar, in 2013. Soon after that, Edgar announced that TVR will be revived as a pure British sports car brand with new vehicles to arrive by the end of the decade.

It’s been four years since then, and TVR released some info and a few teasers, creating a lot of hype among TVR fans. However, some remained skeptic that the company will be able to come up with a new car so soon. This announcement confirms that TVR is up and running toward its much-anticipated and much-deserved revival. With Britain having lost a lot of its historic automotive brands along the way, this is definitely tremendous news. September can’t come soon enough!

2018 TVR Griffith Exterior Computer Renderings and Photoshop
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Read our full review on the upcoming TVR T37 here.

Press release

The iconic British sports car maker, TVR, is delighted to announce that it will be unveiling its eagerly awaited new sports car to the public at the Goodwood Revival on 8-10 September, 2017.

Created in conjunction with Gordon Murray Design, the 1200 kg car promises incredible 200mph performance and 0-60mph in less than 4 seconds. With the special launch edition car being offered at under £90,000, anticipation and demand for the 400bhp per tonne, five-litre, Cosworth developed V8-powered car is already at fever-pitch.

The unveiling of the car at the Goodwood Revival is a first for the world-renowned Sussex-based event. The new car will go on display in the ‘Earls Court’ building at the Revival, and will be showcased at the centre of a display which features a number of older, heritage TVRs, in celebration of the British marque’s 70th anniversary.

Speaking of the planned public launch, Les Edgar, Chairman of TVR said: “We are incredibly excited to be unveiling the new car at the Goodwood Revival. It’s the first time a global launch of a new car has occurred at the event, and it seems an entirely appropriate place for us to do it, with the marque’s motorsport heritage and an enthusiastic audience of dedicated car fans – and in our 70th anniversary year. After a series of secret private viewings organised for the benefit of existing customers for the new car, we know that we have a surefire hit on our hands, and very much look forward to seeing the public reaction in September.”

Speaking on behalf of the Revival, Lord March said, “We are delighted that TVR will feature so strongly over the Revival weekend this year. It is entirely fitting that TVR, as such an iconic British marque, should unveil what will be a very exciting entrant to the global sports car market at our iconic British event and I very much look forward to welcoming them to the Revival in September”.

TVR has held back a small allocation of the 500 Launch Edition cars for the public unveiling, so will soon close the order book, before re-opening it on the 8th September.

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