Want tickets to the New York Auto Show?
Want an all-new Jeep Wrangler Islander?
Jeep has made it as simple as tweeting, but you have to make sure and study up on the 70 year old brand.
Jeep’s “Tweet-to-Win” contest begins Monday, March 15, 2010 on their Jeep Brand Twitter page, www.twitter.com/jeep.
The contest, scheduled for five days, will consist of answering Jeep-branded trivia questions.
One question will appear in their Twitter page each day.
The first person to answer the question in the correct format will win a trip for two to the 2010 New York International Auto Show.
On Thursday, April 1st, the lucky winners will have a chance to dig for the “Golden Tiki” in a huge sandbox provided by Jeep.
Whoever finds the “Golden Tiki” first will win a Jeep Wrangler Islander.
Call me crazy, but I think this is an awesome marketing tool to create some excitement for the Jeep Wrangler Islander.
Combining a popular form of online communication with a free car and tickets to an amazing auto show is just plain genius.
Whoever thought of this should get a raise or at least a giant pat on the back.