Want tickets to the New York Auto Show? Want an all-new Jeep Wrangler Islander? Jeep has made it as simple as tweeting, but you have to make sure and study up on the 70 year old brand. Jeep’s “Tweet-to-Win” contest begins Monday, March 15, 2010 on their Jeep Brand Twitter page, www.twitter.com/jeep. The contest, scheduled for five days, will consist of answering Jeep-branded trivia questions. One question will appear in their Twitter page each day. The first person to answer the question in the correct format will win a trip for two to the 2010 New York International Auto Show->ke226. On Thursday, April 1st, the lucky winners will have a chance to dig for the “Golden Tiki” in a huge sandbox provided by Jeep. Whoever finds the “Golden Tiki” first will win a Jeep Wrangler Islander. Call me crazy, but I think this is an awesome marketing tool to create some excitement for the Jeep Wrangler Islander. Combining a popular form of online communication with a free car and tickets to an amazing auto show is just plain genius. Whoever thought of this should get a raise or at least a giant pat on the back.
Follow the jump for the full press release.
Press Release
- Jeep Brand's "Tweet-to-Win" contest begins Monday, March 15 on the Jeep Brand Twitter page, www.twitter.com/jeep
- Five-day contest asks participants to correctly "Tweet" answers to Jeep-branded trivia questions
- Five winners are selected for trip to the 2010 New York International Auto - Show for a chance to win an all-new 2010 Jeep Wrangler Islander edition
- Chrysler Group LLC is the first OEM to offer a chance to win a vehicle on Twitter
What year was the first Jeep Wrangler built? Where was the first Camp Jeep held? What is the name of the California-based trail favored by Jeep off-road fans? If you are an avid fan of Jeep vehicles and know way too many facts about the brand's nearly 70-year heritage, the Jeep brand "Tweet-to-Win" contest is made just for you.
"The 'Jeep Tweet-to-Win' contest is a unique and interesting way to begin to create buzz for the iconic Jeep Wrangler and the new special-edition Jeep Wrangler Islander which will hit Chrysler Group dealerships starting this spring," said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. "Social media initiatives, such as this, offer the Jeep brand an opportunity to build and develop a connection with consumers and potential customers; this also enables the company to carry on a two-way conversation between the brand and its customers, which allows us to learn more about that customer and his or her needs."
The Jeep Tweet-to-Win contest runs from Monday, March 15 to Friday, March 19 and takes place on the brand's Twitter page, www.twitter.com/jeep. Each day, a new Jeep-branded trivia question will be posted to the site. The first person to answer the question correctly, and in the correct format, will win a trip for two to the 2010 New York International Auto Show where they will have chance to dig for the "Golden Tiki." The contest is for U. S. residents.
On Thursday, April 1, contestants will dig in a giant sandbox, built specifically for the New York International Auto Show, to find the Golden Tiki. The first to find it will win an all-new Jeep Wrangler Islander.