To review a century of history in just 1 minute can be pretty difficult, especially if you want to highlight those special moments that made you famous. Somehow, however, Audi did it with the release of a video that tells the story of over 100 years of Audi innovation in just 60 ticks of a the second hand.

According to Audi, the video tells the story of "doing things that have never been done before. And doing them until they’re perfect." It starts with the first Audi built, then continues with the Audi 100 and all the way up to the quattro all-wheel drive, ASF space frame technology, the iconic TT, motorsports and all the great things Audi has offered and continues to offer.

In developing the story behind the video, Audi was inspired by the words from the poem, "It Couldn’t be Done" written by the late poet Edgar Albert Guest: "He started to sing as he tackled the thing that couldn’t be done, and he did it.”

Check out the above video to see all Audi’s 100-year summary.


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