For all the attention paid to a car’s looks and its accompanying performance credentials, a good sports car can sometimes go down to its color.

Mess that one up and you’re looking at an eyesore. Hit on it and you’re looking at a potential goldmine.

In the case of SRT, paint finishes play an important role in the overall package of the SRT Viper. Whether it’s the classic colors or more of the attention-grabbing hues, giving a car like the Viper the right color finish is a pretty important deal.

In this video, SRT takes us on an up close look at how it cooks up different colors in its "color kitchen.” It’s a task that sounds easy, but it’s really not. SRT stresses that putting in the right colors often involves meticulous detail that includes transforming computer-generated colors into paint samples and eventually spraying a whole car to see if the end results is right up to par with expectations.

Suffice to say, it’s a science that a lot of us take for granted. Fortunately, this video will show us that it’s far from an easy task.

Click past the jump to read about the SRT Viper

SRT Viper

2013 SRT Viper High Resolution Exterior
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The return of the Viper after a short hiatus was met with tremendous anticipation. To Dodge and SRT’s credit, they more than made up for the wait with a sports car that blew a lot of people away.

With a new design that combines the Viper’s classic looks with some new and aggressive details, the SRT Viper became a hit with the public, so much so that orders for the model, particularly the GTS trim, are through the roof.

And really, who wouldn’t fall in love with this serpent of terror, especially since it boasts of a mammoth 8.4-liter V-10 engine that produces a stout 640 horsepower and 600 pound-feet of torque to go with a 0-to-60 mph time of just under 3 seconds with a top speed of 206 mph.

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