One of the most impressive commercials ever have been brought to our attention today. It is called Aston Martin ’Reverie’ and was made by Gentleman Scholar, a multimedia production studio based in Los Angeles. As you guessed it the video is about an Aston Martin model, but not any Aston Martin: a V12 Vantage.

The idea behind this commercial was to create something that encapsulated the ’power’, ’beauty’, and ’soul’ of the Aston Martin V12 Vantage. And they did. Next to speed and energy, the production company added stunning visual-effects, heavy explosions and morphing buildings, impressive landscapes and artistically lit cityscapes and they have created something that really manages to bring to our attention the essence of the V12 Vantage.

"From there we began to build our shots; moving cameras, animating the car, figuring out what and where our environments should be and look like. Our references introduced the car at dusk with a storm building on a desert horizon – taking on a sense of danger and anticipation. The use of CG allowed our imaginations to run free in terms of elegant camera moves and story-telling perspectives without worrying about the expense of helicopter shots and process trailers."


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  (314) posted on 06.22.2011

The scenes were perfectly shown here in the commercial. I also loved the transition of the images and the angles were in great timing. Oh well, we really need such kind of enhancements to please our audience.

  (474) posted on 06.6.2011

Well, I don’t think that this car would be winner if ever it joined in the competition! The phasing of this commercial is too slow, and its kind of boring to wait the next part.

  (377) posted on 06.6.2011

Absolutely true! Aston Martin has created a gracious commercial. I bet if this one has been the entry in the Super Bowl commercial competition. I guess, this would be the winner.

  (488) posted on 06.6.2011

Awesome! They make us realize how Aston Martin really great.
I wonder how they made this commercial, the visual effects and the artistic landscapes and photos makes the commercial impressive. Hopefully, I can try this Aston Martin!.

  (530) posted on 06.3.2011

Wow, that one definitely makes the Vantage a lot more cooler. I really like how these commercials manage to make something that is already interesting even better.

  (1) posted on 06.1.2011

Great Short Video! I own a V12 Vantage and it deserves the most respect of any car I’ve ever driven!

  (683) posted on 06.1.2011

This commercial showcases all the features of Aston Martin V12 Vantage. From the exterior interior design up to its performance and durability. Its like a trailer of a movie where the main character is the car.

  (599) posted on 06.1.2011

I like the atmosphere in this commercial. It really gives me a slight recall on the Batman movie due to the darkness and foggy setting of this video plus the creepy sound in the back ground. However, i think those element doesn’t spoil the moment of V12 vantage.

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