Audi->ke14 for the new A5->ke1188. Sure, we get the message of clean diesel technology and all that. But do you really have to use a suicide attempt to get the message across?

If you ask us, it’s a terrible idea and it’s definitely of poor taste to even remotely associate the benefits of the A5 with some poor schmuck trying to suffocate himself to death.

If you folks haven’t seen the ad, feel free to check it out.

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