Ah, yes. Audi versus BMW. BMW versus Audi.

Just when we thought the heated jousting between the rival German brands has died down, Audi comes out with a new commercial that takes a few jabs at BMW.

Here we go again.

With the new commercial, Audi pretty much shoves in the face of BMW the fact that it has won three straight Car and Driver comparisons between its cars and those of BMWs. In doing so, it pretty much tells BMW that there’s no harm in finishing second and that there can’t be a victor without a vanquished. And as far as Audi is concerned, those Car and Driver comparisons – three of them, actually – pretty much explains who the front-runner is.

Needless to say, we can’t wait for a response from BMW.

Round 2! Fight!


Source: Audi of America

What do you think?
Show Comments


  (1211) posted on 07.14.2011

Well, Audi really makes sense on this one. How funny it is to see your car in an Ad that signifies that its the loser. Lol!

  (512) posted on 02.22.2010

This is something that I don’t like about. Sorry to say but I don’t find it as friendly/healthy competition as Audi wants to impose on their video. It’s okay to feature the speed and the style of your car but not that way, making a scene of a BMW car there that is tend to be beaten by a Audi car, so rude.

  (379) posted on 02.18.2010

Lol. That was a pretty cool video. I mean the mini clips of 2 things competing and the other one always loosing. But did they really have to mention BMW along the way? I wonder what BMW has as a response to this commercial. Has it gone out live anyways?

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