We know that the new A3 sedan will be Audi’s star for the 2014 Super Bowl ads and while we can tell for sure that these are indeed the commercial the company prepared for this year, they surely look cool.
The idea behind these four new commercials is choosing the right luxury car and of course that Audi makes fun of its rivals coming from BMW, Lexus or Mercedes-Benz. As no surprise, Audi says that its new A3 sedan is the perfect luxury sedan for both companies, but also as an every day drive.
Audi advices its clients to "start off the new year uncompromised by holding out for the right luxury car — a car that’s special." And of course that the car it is talking about is the new A3 sedan. Audi is a little "mean" in these new commercial as it says in one of them: "Don’t give in to the temptations to settle for the wrong luxury car."
We guess that only time will tell if the A3 sedan is really the car Audi is bragging about as it will go on sale in early 2014.
Three more commercials after the jump.