Video: Australia’s local highway authority uses profanity to get teens’ attention on safe driving
Nothing gets our attention more than a profanity-laced tirade. And if it’s done in front of a national television audience, well, it won’t just us that will notice it.
Apparently, that’s the route the Victoria Highway Department of Australia is taking after releasing their new ad campaign that encourages – maybe even scares – teenagers from attempting to do more than they should when they’re driving. There’s a whole variety of advertisements that you can choose from to watch from this campaign, but all of them have one underlying message: “Don’t be a d*ckhead!”
We don’t how effective that message as far as teens understanding the perils of unsafe driving is concerned but needless to say, it sure is direct to the point. Let’s all just hope that the message is heard loud and clear.