Video: Australia’s local highway authority uses profanity to get teens’ attention on safe driving

Nothing gets our attention more than a profanity-laced tirade. And if it’s done in front of a national television audience, well, it won’t just us that will notice it.

Apparently, that’s the route the Victoria Highway Department of Australia is taking after releasing their new ad campaign that encourages – maybe even scares – teenagers from attempting to do more than they should when they’re driving. There’s a whole variety of advertisements that you can choose from to watch from this campaign, but all of them have one underlying message: “Don’t be a d*ckhead!”

We don’t how effective that message as far as teens understanding the perils of unsafe driving is concerned but needless to say, it sure is direct to the point. Let’s all just hope that the message is heard loud and clear.

Source: VicRoads

What do you think?
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5 comments:

  (512) posted on 07.12.2011

Well, the videos are not working so I can’t see each ad. I think whatever Victoria Highway Department is planning, I’m sure its for the own good of each drivers. As always right?

  (212) posted on 06.10.2011

Well, you are right with that statistics. However, it’s just sad that not all drivers have caught their attention with this campaign. And btw, the videos are not working anymore.

  (369) posted on 06.10.2011

I’m very supportive when its comes to campaign for safety driving. The growth of cases pertaining to the road accident is increasing. And most of the common cause is the driver’s fault. Well, I’m sure that this campaign ad help to lessen this incident. 

  (708) posted on 04.4.2010

I really have to wonder on why it is always the teen or the young drivers that videos like this are sort of attacking (or giving the message too). I mean there are also (I think even more) irresponsible and reckless drivers that are not teens and mostly they are the adults.

  (859) posted on 03.30.2010

Honestly, there are more teen accidents than adult accidents. Teen drivers are more aggressive and sometimes as they wanted to impress the public. Teen drivers should learn how to be a professional driver and also the safe way of driving.

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