Lamborghini’s new prized bullfighter, the Aventador LP700-4, is getting a lot of press lately for all the right reasons. Weeks after it made its official debut at the Geneva Motor Show, Lamborghini is now in the middle of phase two of the Aventador’s marketing and publicity efforts after the supercar was spotted in the middle of the Californian dessert for what appears to be a shoot of a promotional video.

Not that the Aventador needs any more promoting considering the immense hype it generated before it made its hotly anticipated debut earlier this month. But then again, publicity is publicity, and you probably can’t have enough of it, even if you’re car is a walking advertisement of your brand in its own right and has already sold out for 2011.

In this video, the folks from InsideLine got a behind-the-scenes look at the production of the commercial, complete with some dust-flying footage of the 700-horsepower Italian bull as it rampaged in and around the hot dessert amidst the Californian landscape.

Check out the video for the full scoop behind the making of the Aventador LP700-4’s commercial.


Source: Inside Line

What do you think?
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  (477) posted on 05.9.2011

Enough for the Aventador guys and its time to move on with their other future line up like the Gallardo. This car is already sold out and I think there’s no more point tot droll about itsmiley

  (592) posted on 03.29.2011

They’re really hyping this one up with the commercial. But the Aventador certainly deserves all of these attention, after all, a car this great can’t simply be ignored.

  (347) posted on 03.28.2011

Well, there is really nothing much to say about this one, since this one is the Aventador. The car has already proven its worth.

  (647) posted on 03.25.2011

Yeah, I would agree with you on that one, this commercial is actually pretty pointless when you think of it. But seeing this car zooming fast, even for just a few seconds, is satisfying enough.

  (412) posted on 03.25.2011

Well, this is definitely one marketing blitz for the Aventador. But does the car really need this. Think of it, less than a fourth of those who will be able to see this commercial would actually be able to by one.

  (553) posted on 03.24.2011

All I can say is WOW! Lamborghini really made the Aventador hotter and sexier! They don’t even need a lot of publicity for their future lineup. I bet this model is already sold out for this year!BTW, nice video there! 

  (428) posted on 03.24.2011

Yeah, the Aventador certainly looks awesome here. The image of it running down the desert sun certainly gave me goosebumps. I can’t wait to see the actual ad.

  (462) posted on 03.24.2011

That behind the scenes video alone will certainly make a lot of people even more interested in the Aventador. So you can really imagine the kind of impact that the commercial will make.

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