BMW continues to jump across different mainstreams in yet another marketing effort to promote their vehicles.
A week after we reported about the BMW X5’s ‘star billing’ in the soon-to-be-released movie, “The Ghost Writer”, BMW is jumping on another marketing platform onto the Black Eyed Peas’ latest music video, “Imma Be Rocking That Body”.
Two BMW vehicles – the BMW Superbike, S1000RR, and the BMW ActiveHybrid X6 – make an appearance in the rather futuristic music video. While they don’t play as prominent a role as the X5 does in the movie “The Ghost Writer”, the cameos of both the ActiveHybrid X6 and the S1000RR has served as pretty good advertising for BMW, especially in YouTube, where the video currently has over 800,000 hits already.
Check it out and add to that total.