Video: BMW Canada holds launch party for the 2011 5-Series in Quebec

Quebec isn’t exactly a burgeoning auto hotspot in that part of the world, but nevertheless, BMW picked it to host a launch party for the all-new 2011 BMW 5-Series. This recap video of the festivites, which was published by BMW, highlights the 5-Series’ long history in the Canadian market with BMW Laval being given the honor to personally unveil the new 5-Series.

As a gathering crowd of some pretty well-dressed folks witnessed the covers being pulled, you could really tell the enthusiasm and genuinely positive response to the car, a rare occurrence these days considering the large number of vehicles that have failed to meet people’s expectations.

The 2011 5-Series that will be sold in Canada will be similar to what’s going to be offered in the US with the base model being the 528i, followed by the 535i and topped off by the top-of-the-line 550i XDrive Gran Turismo.

Check out the video to see highlights of the Quebec launch party of the new 2011 BMW 5-Series.

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Source: Marrone Video

Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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4 comments:

  (648) posted on 05.4.2010

Isn’t that the 5 series is the new flag carrier of the BMW?

  (291) posted on 05.3.2010

I like it, but there is one BIG turnoff to this car, the customization. From what I’ve read, if you want something as basic as cruise control, you have to customize. That is ridiculous.

  (858) posted on 05.3.2010

That was a big event from BMW Quebec. Most of their guests are rich and high-profiles.

  (708) posted on 04.29.2010

Wow, what a lovely presentation by the beamer for their new Flagship.

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