A few days ago, BMW announced the M3 DTM Champion Edition — a special M3 built as a tribute to 40th anniversary of BMW’s M subsidiary. Today, the company has unveiled a sweet video marking the most important moments in the company’s history.

“A company is like a human being. As long as it goes in for sports, it is fit, well-trained, full of enthusiasm and performance." These were the words of Robert A. Lutz, BMW AG Board Member Sales, back in 1972 when the new company was officially being announced. They were the words christening the youngest subsidiary of BMW AG at the time, BMW Motorsport GmbH. Today, the company is called BMW M GmbH. Fortunately, it is just as fit, well-trained, and full of enthusiasm and performance as it was 40 years ago.


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