The BMW M Story. 40 Years BMW M GmbH.
"A company is like a human being. As long as it goes in for sports, it is fit, well-trained, full of enthusiasm and performance." These were the words of Robert A. Lutz, BMW AG Board Member Sales, back in 1972. They were the words christening the youngest subsidiary of BMW AG at the time, BMW Motorsport GmbH. Today the company is called BMW M GmbH. But it is just as fit, well-trained, full of enthusiasm and performance as it was 40 years ago.
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