Now this is how you introduce a new car.

Spy photos? Yeah, okay. Teaser videos? Uh-huh. Public unveiling? Go on. Hair-raising trailer with freakishly scary music? That’s the way to go!

Never mind that it’s got a little unidentified animal aggressively ramming a cargo container feel to it, the three-and-a-half minute trailer of the BMW M3 Tiger Edition is a definite must-watch.

The limited-edition M3 is decked in an Orange Fire finish and is only available for the Chinese market. To go with the exclusivity, the sports car comes with a number of unique styling cues, including the aforementioned Orange Fire paint color, black air intakes, kidney grilles, dark chrome exhaust tips, and a set of 359M 19-inch styling wheels.

As for the interior, BMW->ke178 gave it a black Novillo leather upholstery treatment with an embroidered orange tiger emblem on the headrest to commemorate the car’s unique name, which was given to it as a tribute to the year 2010 as “The Year of The Tiger” in the Chinese calendar.

So, whatever you’re doing now, drop it and spend the next three minutes watching this trailer. You won’t regret it.

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