Try watching this video of BMW’s new viral marketing ad and write about it the best way you can. If you end up at a loss for words, then you’re not alone. We tried doing it and we ended up rehashing one word over and over and over again: wow.

We’ve seen some pretty good ones, but this one -this one! - totally blew us out of the water. It’s not so much that the whole concept was unbelievable - it was - but more so because it was done using a 3D Projection, which, if you haven’t seen yet, we suggest you do so at the soonest possible time. Like, um, right now.

The 3D show featuring BMW’s ’Joy Campaign’ happened at the Suntec City in Singapore a few weeks ago. Why it didn’t make its way into the Web sooner, I have no idea. However, judging from the looks on the faces of the people who were mesmerized by the whole spectacle, it probably took them a few days to digest everything they just saw. Trust us, it’s a video that is worth watching multiple times over because to be honest, we’ve watched it about 21 times already, and we’re not even exaggerating.


Source: BMW

Kirby Garlitos
Automotive Aftermarket Expert -
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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Show Comments


  (577) posted on 05.24.2011

I really love this 3D Project! I bet with this campaign many of the audiences wants to try driving BMW. BTW, I have watched it several times and I consistently feel the same.

  (488) posted on 05.24.2011

While watching the video left me saying wow all the time! I think watching it live would be a different experience. BTW, among the Joy Campaign video that was released by the BMW I would say that this is the best.

  (462) posted on 09.1.2010

I’m glad Singaporeans have also enjoyed watching this “joy campaign” smiley of course in 3D

  (504) posted on 06.6.2010

Wow! very nice presentation, I think this is the most beautiful and great presentation in the world of automobile company.

  (1332) posted on 05.31.2010

BMW really put their time and effort here in their presentation.

  (798) posted on 05.30.2010

Impressive 3d presentation of the BMW! I hope my cousin Erycka and Deryl has seen this presentation.

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