Video: BMW’s new ’Jump for Joy’ advertisement
Sometimes, everything you need to get across to an audience can be said in as little as one word. In the case of BMW, that one word is ‘joy’. The new BMW commercial, ‘Jump for Joy’ is filled with it, too, and whether you like it or not, you have to agree that it does get the point across, especially on the figurative level.
The simplicity of life often gets caught out with the complications of today’s world and most of us get swallowed by it out of fear of being left behind. But once you take that step back, take in a few deep breaths, and enjoy the beauty of life, then that’s high time that you can, well, jump for joy.
Of course, it doesn’t hurt to have a BMW to enjoy life, right? I mean, that’s what they’re trying to get across with the ad too. Jumping for joy wouldn’t be as fun if you’re not jumping onto a Beamer. Just ask that middle-aged man who jumped off the roof of his house onto a moving BMW.
Any other car and he doesn’t do it. Only on a Beamer.
Source: BMW Blog