Video: BMW’s "Story of 3" commercial

We haven’t seen or heard a whole lot of BMW’s “Story of Joy” in a while, but it doesn’t mean that BMW is done releasing those cool “Joy” commercials, which highlight the joy and happiness of owning – and driving - a BMW.

The central subject of the new “Joy” commercial is the 34-year history of the 3-Series and the pleasure and happiness of owning one. Not that owners of the 3-Series need any more affirmation of driving around town with a 3-Series, but it does paint a very poignant picture of the age-old belief that BMW is the ultimate expression of how a sports car should be and that the 3-Series is, as evidenced by the universal love for the car, the epitome of what BMW strives to be: a company that gives its customers a feeling of joy and happiness.

Check out the video and watch another one of BMW’s amazing “Joy” commercials.


Source: You Tube

What do you think?
Show Comments


  (594) posted on 07.6.2011

In the past year, there are really lots of changing in versions and models of BMW’s. But
they always bring the same result. Satisfaction.

  (274) posted on 05.10.2011

For those three decades they really serve their customers well! And they never stop there, their researcher continuous develop a car that will go along with the high speed changes our modern world!

  (291) posted on 05.10.2011

same here! With the 34 years in the industry, they have prove their credibility as a car manufacturer. And the thing that I like about this company is that they never had a shortage on ideas and they continue searching for the latest that as human needs for our daily life.

  (777) posted on 03.31.2011

I have seen the other commercial for BMW’s "Story of 3". And as a viewer, I really enjoy the whole video. It gives me a slight glimpse on how colorful is the history of BMW! With their determination and hard work , no doubt that they already reach their goal.

  (559) posted on 03.1.2011

well this is the value version of M3 GTS, it receive the best handling tuned of the BMW, and it is the closes package to m3 gts.

  (399) posted on 03.1.2011

The standard 5GT remains the number one car of choice for the ones who want a 5 series that is both classy and sporty. This attempted uplift appears to want to market the car amongst the BMW fans who always want to see the BMW design as a sport car.

  (765) posted on 11.9.2010

I like what they have said.." the essence of the car hasn’t change but the
interpretation has evolved" nice..smiley

  (677) posted on 09.20.2010

Wow! Great commercial.

  (2) posted on 09.19.2010

looks fantastic

  (1211) posted on 09.19.2010

That’s Great..smiley

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