Video: BMW’s "Story of 3" commercial
We haven’t seen or heard a whole lot of BMW’s “Story of Joy” in a while, but it doesn’t mean that BMW is done releasing those cool “Joy” commercials, which highlight the joy and happiness of owning – and driving - a BMW.
The central subject of the new “Joy” commercial is the 34-year history of the 3-Series and the pleasure and happiness of owning one. Not that owners of the 3-Series need any more affirmation of driving around town with a 3-Series, but it does paint a very poignant picture of the age-old belief that BMW is the ultimate expression of how a sports car should be and that the 3-Series is, as evidenced by the universal love for the car, the epitome of what BMW strives to be: a company that gives its customers a feeling of joy and happiness.
Check out the video and watch another one of BMW’s amazing “Joy” commercials.
Source: You Tube