The central subject of the new “Joy” commercial is the 34-year history of the 3-Series and the pleasure and happiness of owning one. Not that owners of the 3-Series need any more affirmation of driving around town with a 3-Series, but it does paint a very poignant picture of the age-old belief that BMW is the ultimate expression of how a sports car should be and that the 3-Series->ke290 is, as evidenced by the universal love for the car, the epitome of what BMW strives to be: a company that gives its customers a feeling of joy and happiness.
Check out the video and watch another one of BMW’s amazing “Joy” commercials.
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