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Meeting Charles Morgan was an utter delight, you see I’ve had the dubious pleasure of meeting hundreds of motor industry executives over the years. Engineers, designers, marketing peeps and, of course, PRs have all shared a dinner and/or a cheeky drink after a hard day at a motor show or launch. It’s rare that (PRs aside) I find myself quite so taken with them as I was with Charles Morgan.
Morgan, who has been involved in the family business since 1985, is a very well to do sort of chap. Where most would expect a car company boss to be a stern type, I found a man with a boyish grin and a glint in his eye. Keen to natter about the industry and Morgan’s place in it (often with candour), I got the impression that despite being born with petrol seeping through every pore he’s ready to take on the world only as a Brit can — with a grin and a can do attitude.
His presence on Twitter confirms that he’s got a sense of humour — a bonus — but also keeping an eye on the future. While sat in his office (which he fondly calls ’the sauna’ because it’s bloody hot) he fondly remembers conversations with his father about moving the brand into the 20th Century with a bonded aluminium chassis — essentially gluing bits of aluminium together. He was tickled by his fathers negative take on pritt sticking a car together yet persevered.
Being one of the ’early adopters’ of magnesium chassis bonding is a point of pride for Morgan — his cars may look ye olde worlde but have the strongest, most advanced underpinnings available.
When we spoke to Morgan about his own Aeromax his face seemed to light up. His car, one percent of the world’s production run, is his daily driver. He freely admits to using it for the weekly shop and that he loves the attention it gets. He knows he’s sitting on a thing of beauty and that only the hardiest of chaps can ignore its beauty.
The Aeromax’s story is the one we’re telling today, but it’s the man behind it who makes it so special. So, audience, here’s to Charles Morgan, he’s the one who sits in his sauna and helps create some of the finest cars in the world. All the time with a smile on his face. And you can’t beat that, can you?
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