Capitalizing on the hype being generated by The Dark Knight Rises, Chrysler has partnered with Warner Brothers on a new commercial that takes the reigns from the automaker’s highly-popular "Imported from Detroit" campaign with something a little more appropriate to the movie’s setting.
The ad takes us to what we can only assume is Bruce Wayne’s BatCave where a number of engineers are piecing together a concept version of the 300C that fits more into Batman’s wheelhouse. We don’t know a whole lot about the car, but the jet engine thrusters on the rear are as good an indication that this isn’t just another 300C sedan.
Towards the end of the ad, the tagline "Imported from Gotham City" is shown, taking the place of Chrysler’s "Imported from Detroit" tag. It remains to be seen if Batman’s 300C will make a cameo in the movie itself, but we wouldn’t be surprised if it actually did.
Imagine what kind of sales the 300C is going to get when folks realize that it’s got the Dark Knight’s stamp of approval. Could be quite an advertising coup for Chrysler again.