Lost amidst all the centennial celebrations from car manufacturers this year is Citroen, the French auto brand who’s celebrating its 90th year out on the market.

To commemorate the occasion, Citroen is releasing a 90-second video highlighting the company’s achievements and a number of unforgettable marketing and advertising ploys, including posting a billboard on the Eiffel Tower for the better part of a decade and even having the participation of no less than the Pope.

It’s a cool video from a French carmaker known for its quirkiness. Check it out.


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