Citroen has decided its time to make interesting cars again. The center of this revolution will happen when it brings back the DS line, starting with the DS3 at the Geneva Motor Show. This is more than just one car (three actually); it's an entire attitude. That's what this video is presenting:

“Today we need to reduce CO2 emission, reduce gas emission, reduce consumption, reduce danger, reduce stress, reduce noise, reduce cost, reduce unpredictable. One thing we will never reduce, the creativity.”

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