Even if some people don’t recognize the importance of having awesome tires on your cars, tire manufacturers like Dunlop are undaunted. Instead of using explanations to make their point, they’re taking it one step further and using the power of video promotion to send their message.
In this little series dubbed "Street Response", Dunlop shows how important having good tires are in performing reverse drive runs along an empty parking lot, including healthy doses of j-turns, jumps, and slaloms.
Sure, the degree of difficulty is exponentially higher, but that’s pretty much what it takes to push Dunlop tires to the limit. Now, we don’t know whether these runs were done without the help of some misdirection, but either way, they all look impressive and it’s something that we’re going to keep a close eye on in the future when more webisodes are released by Dunlop.