Even if some people don’t recognize the importance of having awesome tires on your cars, tire manufacturers like Dunlop are undaunted. Instead of using explanations to make their point, they’re taking it one step further and using the power of video promotion to send their message.

In this little series dubbed "Street Response", Dunlop shows how important having good tires are in performing reverse drive runs along an empty parking lot, including healthy doses of j-turns, jumps, and slaloms.

Sure, the degree of difficulty is exponentially higher, but that’s pretty much what it takes to push Dunlop tires to the limit. Now, we don’t know whether these runs were done without the help of some misdirection, but either way, they all look impressive and it’s something that we’re going to keep a close eye on in the future when more webisodes are released by Dunlop.

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Source: Dunlop

What do you think?
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9 comments:

  (444) posted on 07.20.2011

Well, I really don’t think that Dunlop is a good choice for tyre. My best choice would be the Pirelli for it was widely used in the Rally Championship.

  (334) posted on 07.20.2011

Well, this is not my first seeing a stunt like this. And I believe that the tyres are also responsible for a high speed performance of a car. However, I think this is not the best wheel that we can see in the market for there still other option.

  (314) posted on 06.15.2011

I have watched that video about the amazing loop on Top Gear show. I was impressed with the strong hold and power of this tyres! I wonder if Pirelli can do the same thing.

  (415) posted on 06.15.2011

The cars that was used in here are Smart ForTwo right? The reverse driving is kind of a cool thing to try on! The stunt here us impressive then they done that for parallel parking sake!

  (429) posted on 05.31.2011

Well, those Dunlop tires was badly used in this video. The turns and curves of the driving seems awesome! And I think this tires would be great in drifting.

  (378) posted on 05.31.2011

haha. The reverse driving of this car seems funny! However, I got their point in this video. I do believe that tires are very important to have a smooth driving experience.

  (418) posted on 06.20.2010

This is a good innovation from dunlop. I think this tire is purely for streets. They really pushed this tires to the very limits.

  (379) posted on 06.17.2010

very skillful drivers.. Are these tires good for drifting?

  (313) posted on 06.16.2010

Impressive driving skills! Those tires are very tacky it can easily compensate with quick turns and curves.

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