• Video: Ferrari 458 Italia "Refreshed" With a Sledgehammer

Luxury wheels manufacturer Forgiato sure has an inventive way of showing how indestructible its wheels are. I’m just not sure it had to go to the lengths it did to prove its point. Forgiato’s latest ad is appropriately titled “Unbreakable," created to showcase how tough its wheels really are.

The premise of the ad revolves around a situation far too many couples find themselves in these days. A girl walks home to see her boyfriend/husband cheating with another girl. You know what they say: hell hath no fury like a woman scorned, and that’s no more true when said scorned woman is holding a sledgehammer.

From there, the ad devolves into the realm of cringe-worthy. The girlfriend, sledgehammer in hand, walks out of the house and decides to introduce her new toy with his prized ride, repeatedly driving the sledgehammer into a Ferrari 458 Italia. The damage on the 458 Italia, if its authentic and not CGI’d, isn’t meant to be seen by the weak of heart.

But that’s also where the hook of the commercial comes in.

After pummeling the hood, windshield, and body panels, the girlfriend makes a swing for the rear-left Forgiato wheel and... well...nothing happens to it.

As it turns out, it’s unbreakable, so says Forgiato, even when struck by a sledgehammer.

Maybe next time, Forgiato gives that weapon to Hafthor Bjornsson. If the biggest man in Westeros can’t break those wheels, then we’ll buy what this ad is selling.

Ferrari 458 Italia

2010 Ferrari 458 Italia
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Kirby Garlitos
Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read full bio
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