Video: Ferrari 458 Italia "Refreshed" With a Sledgehammer
Luxury wheels manufacturer Forgiato sure has an inventive way of showing how indestructible its wheels are. I’m just not sure it had to go to the lengths it did to prove its point. Forgiato’s latest ad is appropriately titled “Unbreakable," created to showcase how tough its wheels really are.
The premise of the ad revolves around a situation far too many couples find themselves in these days. A girl walks home to see her boyfriend/husband cheating with another girl. You know what they say: hell hath no fury like a woman scorned, and that’s no more true when said scorned woman is holding a sledgehammer.
From there, the ad devolves into the realm of cringe-worthy. The girlfriend, sledgehammer in hand, walks out of the house and decides to introduce her new toy with his prized ride, repeatedly driving the sledgehammer into a Ferrari 458 Italia. The damage on the 458 Italia, if its authentic and not CGI’d, isn’t meant to be seen by the weak of heart.
But that’s also where the hook of the commercial comes in.
After pummeling the hood, windshield, and body panels, the girlfriend makes a swing for the rear-left Forgiato wheel and... well...nothing happens to it.
As it turns out, it’s unbreakable, so says Forgiato, even when struck by a sledgehammer.
Maybe next time, Forgiato gives that weapon to Hafthor Bjornsson. If the biggest man in Westeros can’t break those wheels, then we’ll buy what this ad is selling.