We know what you’re thinking: Why can’t we have that kind of promotional advertising here in the US?

We’ll be real; we probably won’t see that kind of public demonstration in Times Square anytime soon. But in places like Amsterdam, this kind of marketing campaign is pretty prevalent, and if we do say so ourselves, pretty awesome.

In promoting the new Fiat 500 Cabrio, the Italian manufacturer decided to do a guerilla-style marketing initiative by rolling out two of their 500 Cabrios in front of a square accompanied by a number of bikini-clad women – in less than ideal temperatures, no less - dancing to the beats of a nearby performance group. Naturally, the whole spectacle drew the attention of smiling and laughing crowd, most of whom we’re men who completely enjoyed the whole brouhaha.

While it may be a long time before we see something like this in the US, thanks to the global reach of the Internet, we can still enjoy the show from thousands of miles away – even if it means that we’re doing it from the confines of our computers.


Source: YouTube

Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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