Driving under influence is the main cause of deadly accidents. This is why telling people not to do it, and also showing them the consequences of their actions it is very important. The Scottish Government found a new method to do it: video games!

Virtual billboards are to be put up in a range of games warning people not to drink, and soon all manner of road safety messages could appear on screen. Transport Minister Stewart Stevenson said that with road accidents continuing to rise, it was time to look at innovative solutions.

The adverts will appear on virtual billboards within the games consoles that thousands of young Scots are expected to receive as Christmas presents.

"This is a huge opportunity to try and reach a new audience - 73 per cent of UK 15-24 year olds have access to a gaming console in their home. The technology is non-intrusive, subtle, but the message can be seen in the background, loud and clear."

The first games to feature road safety messages will be: Carbon, Need for Speed:proStreet, Project Gotham Racing 4, Pro Evolution Soccer 2008, NBA Live.

Source: Piston Heads

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