So Heikki Kovalainen has a personality after all. Who would have thought of that?

The Lotus F1 driver stars in this hilarious F1 commercial that was made for a local Finland sports channel. Taking a page from those memorable Rocky Balboa training scenes, Kovalainen does his best to prepare for the rigors of the 2010 F1 season, where he – according to the commercial – is going up against four World Champions, by carrying buckets of water, eating questionable food, fishing with his hands, running with horses, and shouting ‘Perkele!’ at the top of his lungs, which apparently is a popular Finnish curse word.

We don’t know how that’s going to help Kovalainen’s cause when he’s on-board his Lotus, other than maybe screaming it to just about every driver who passes him during a race.

.