Staying competitive in the world of professional motorsports takes more than just passion; the hard truth is it takes several big sponsors and loads of resources, too. Practice makes perfect, but putting in a few sideways laps around a racetrack can be anything but cheap. Plenty of folks have the desire, but few can stay afloat long enough to snag the support needed to swing with the big boys.

Enter Canadian drift driver Brad Carlton. Carlton met the challenge this past September when Formula DRIFT came to Quebec to give locals an opportunity to match smoke against some of the best drifters in the world. Carlton’s V8-powered Nissan S13, a daily driver turned racecar, certainly had some stiff competition when pitched against the perfectly tuned, mega-horsepower, factory-sponsored rides that the pros deployed on track.

Aftermarket automotive lighting provider SYLVANIA was there to capture some of the action and talk to Carlton about the hardships facing an up-and-coming driver in Formula DRIFT. The short film is moody and artistic, with a healthy dose of tire-shredding as well.

Despite a serious disadvantage, Carlton managed to qualify in the top 16 at the event. Hopefully, with a little exposure and a company like SYLVANIA behind him, Carlton can continue to turn wheels against Formula D big shots like Chris Forsberg, Vaughn Gittin Jr., and Conrad Grunewald.

Ever wonder what it’s like to be a privateer in a professional race series? Press play to get a taste.


Jonathan Lopez
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Press Release

SYLVANIA Canada has released a short film titled “High Octane DRIFT - Presented by SYLVANIA SilverStar® zXe” produced by Feast Interactive and Revolver Films.

Video: "High Octane DRIFT"
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The short takes viewers through the trials and tribulations of the drift world, highlighting the particular experience of Canadian drifter Brad Carlton. The short provides perspective into drift culture, and the lifestyle surrounding this thrilling motorsport.

The short was filmed at the first-ever Formula DRIFT Canada Challenge, at Autodrome St-Eustache located just outside Montreal, Quebec, Canada held September 1. It was the first time ever Formula DRIFT drivers competed on Canadian soil. Some non Formula DRIFT Canadians had the opportunity to qualify to compete agains the best drivers in the world. Brad Carlton was one of those Canadians. This short focuses on the struggles Carlton faces as a privateer trying to compete agains fully sponsored and financially supported drivers. It’s a story about passion for drift and never giving up on a dream.

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