To say that Honda has fallen behind the times in terms of automotive creativity is about as obvious as saying Fiat and Mini are overusing their respective flagship models. While nearly every other automaker is creating numerous ways to safely use your smartphone in the car and also using it to connect to cool things like Pandora radio, Facebook, and whatever other online stuff you love, Honda has been delivering the stats quo for years, sans adding light smartphone connectivity in the 2012 CR-V.

Finally, Honda has decided to get with the times and is introducing HondaLink, which is essentially a Ford Sync copycat. Then again, aren’t all of the modern connectivity systems just copying Ford’s innovative idea?

This new HondaLink system will debut in the 2013 Honda Accord and allows its user to do things like connect to Aha radio, tether and control a smartphone, listen to news, text message via speech, and even hear twitter and Facebook feeds over their audio system.

In reality, this system is actually using technology that Ford has been for the past half century, but the fact that Honda finally unburied its head and realized that it is sub-par is a miracle in itself. Maybe this new system can help Honda recoup some of the sales it has been losing to more innovative companies, like Hyundai and Kia, and earn some of its buyers back.

To help us better understand the system, Honda released a quick video describing its features, which you can see above. Click past the jump to check out Honda’s full presser on HondaLink.


Justin Cupler
Justin Cupler
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Press Release

HondaLink provides first-ever OEM application of Aha™, delivering robust digital content via preset smartphone app

New Cloud-Based HondaLink Connected Car System Helps Drivers Put Away Their Phones While Maintaining Intuitive Access to Their Favorite Media

07/18/2012 - TORRANCE

2012 Honda Accord Coupe Concept High Resolution Exterior Wallpaper quality
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Honda today unveiled HondaLink™, a new in-vehicle connectivity system that will debut this fall on the all-new, ninth-generation 2013 Honda Accord. Featuring the first automotive OEM application of Aha™ by Harman, HondaLink will provide a personalized experience connecting drivers to thousands of cloud-based news,information and media feeds from around the world, using an intuitive, audio-system based interface.

"HondaLink will enable customers to put away their phone and still stay connected to the people, music and media they love," said Vicki Poponi, assistant vice president of product planning for American Honda. "By creating an intuitive and customizable user interface, HondaLink allows drivers to access digital content as easily as choosing a radio station."

2012 Honda Accord Coupe Concept High Resolution Exterior
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Honda’s intuitive new HondaLink smartphone application allows owners to preset content on their phone. Once in the car, consumers can enjoy personalized content accessible via voice recognition, steering-wheel mounted controls and in-dash audio system controls. With a tethered smartphone serving as a conduit to a wealth of cloud-based media, HondaLink creates a unique, connected driving experience.

"Honda’s strategy is about leveraging the cloud to bring a wealth of new information and services to Honda owners," said Charles Koch, American Honda manager of new business development. "This is the next evolution of the connected car and the connected customer."

2012 Honda Accord Coupe Concept Exterior AutoShow
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Through the Aha service, for example, HondaLink users can listen to Facebook and Twitter audio newsfeeds, podcasts from NPR, location-based personalized restaurant listings from Yelp!, and access internet music services such as Slacker. The service is free and instantly accessible from the cloud.

Aha delivers a user-friendly experience requiring infrequent smartphone software updates, with in-vehicle content and channel access updating simply and automatically throughout the vehicle life. And content available from HondaLink will grow as the system continues to expand its services for Honda owners. HondaLink will also incorporate Pandora internet radio and voice-to-text SMS text services with pre-programmed responses, which Honda introduced on the 2012 CR-V.

HondaLink EV

The HondaLink family also includes HondaLink EV, specifically designed for the all-new Fit EV all-electric vehicle and the upcoming Accord Plug-In Hybrid. Owners of these electric vehicles will have access to unique applications designed specifically to maintain connectivity to their vehicle. The HondaLink EV application will allow the user to remotely view the state of charge, initiate charging, and activate the air conditioning and heater to pre-condition the vehicle while connected to the grid to maximize battery range on start-up. HondaLink EV will launch with the Fit EV, which will be available for lease in California and Oregon beginning on July 20, 2012.

About Honda

American Honda offers a complete lineup of Honda cars, trucks and service through a network of 1,037 Honda dealerships within the United States. In 2012, Honda will mark 30 years of producing automobiles in North America, beginning with production1 of the Accord in Marysville, Ohio, in November 1982. Having produced over 23 million vehicles in North America, Honda currently operates seven automotive manufacturing facilities in the region, producing a wide range of Honda automobiles.

Connect with Honda:

Media Newsroom (for journalists):
For consumers:
Honda on Google+

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  (1) posted on 08.6.2012


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