We’ve seen automakers subject their sports cars to some pretty weird races, but we gotta say, this one is something we haven’t seen before.

In its attempt to "discover new possibilities," Hyundai wants to find out if a car can go faster than an arrow. So they set out about and tried to answer that question by bringing in a Hyundai Genesis Coupe to go toe-to-toe with an arrow. The car 2013 Genesis Coupe is capable of producing 350 horsepower, which, of course, is pretty fast. But is it fast enough to beat an arrow?

In this video, which Hyundai swears is 100% legit, we find out that the Genesis Coupe actually had a rolling start instead of starting on the block. From there, it appears that the Genesis Coupe did, in fact, beat the arrow to the target, something that we doubt it can accomplish without that rolling start.

Nevertheless, it’s an answer to the question, although we’d like to see if it can hold up with the Genesis Coupe doing that 0-60.


What do you think?
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  (395) posted on 06.19.2012

This sounds absurd, when in reality, it’s insanely true.

  (596) posted on 06.19.2012

That was thoroughly amazing and surreal! Who’d have thought that it is actually possible?!

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