We’ve seen automakers subject their sports cars to some pretty weird races, but we gotta say, this one is something we haven’t seen before.

In its attempt to "discover new possibilities," Hyundai wants to find out if a car can go faster than an arrow. So they set out about and tried to answer that question by bringing in a Hyundai Genesis Coupe to go toe-to-toe with an arrow. The car 2013 Genesis Coupe is capable of producing 350 horsepower, which, of course, is pretty fast. But is it fast enough to beat an arrow?

In this video, which Hyundai swears is 100% legit, we find out that the Genesis Coupe actually had a rolling start instead of starting on the block. From there, it appears that the Genesis Coupe did, in fact, beat the arrow to the target, something that we doubt it can accomplish without that rolling start.

Nevertheless, it’s an answer to the question, although we’d like to see if it can hold up with the Genesis Coupe doing that 0-60.


Kirby Garlitos
Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read full bio
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  (394) posted on 06.19.2012

This sounds absurd, when in reality, it’s insanely true.

  (596) posted on 06.19.2012

That was thoroughly amazing and surreal! Who’d have thought that it is actually possible?!

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