Either Jeep is trying to catch on to the female demographic or they’ve just decided to use their advertising on promoting well-kept hair.

Either way, the new Jeep Wrangler commercial is perplexing to us, given the fact that the brand has always been synonymous with the words ’rugged’ and ’adventure’.

Apparently, the folks behind the ad decided to try a completely new angle for their commercial: girls fresh from a day at the salon riding a Jeep without their hairs getting all messed up.

That’s one way to hit your core demographic Jeep.


Source: YouTube

What do you think?
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  (402) posted on 07.15.2011

I don’t get the whole concept of the ad. I think they must make it more cool next time. Anyway, those fine ladies are incredibly gorgeous.

  (780) posted on 01.11.2010

That’s why Jeep is the best for off-road driving but to stick this vehicle to women, really risky marketing move. It’s like when you’re riding a Jeep, you don’t need a comb just to re-fix your hair because it will never get messed up while driving this vehicle.

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