Either Jeep->ke40 is trying to catch on to the female demographic or they've just decided to use their advertising on promoting well-kept hair.

Either way, the new Jeep Wrangler->ke425 commercial is perplexing to us, given the fact that the brand has always been synonymous with the words 'rugged' and 'adventure'.

Apparently, the folks behind the ad decided to try a completely new angle for their commercial: girls fresh from a day at the salon riding a Jeep without their hairs getting all messed up.

That's one way to hit your core demographic Jeep.

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