Video: Kia taps golf superstar Michelle Wie to promote the Soul

There’s no question that Kia’s target market for the Soul crossover aren’t the daddy types that frequent golf clubs on a nice and warm Sunday morning. No, according to Kia, that’s not how they roll.

Instead, the Korea-based manufacturer has set its sights on a much younger market; the 20-somethings that are making their way up to the world to establish a name for themselves. And who better to epitomize this market than 20-year old golf sensation – and millionaire – Michelle Wie.

Nevermind that Wie is Korean herself, although Kia probably figured that having a local celebrity whose known worldwide to push and promote the Soul to her age group would be a great idea, but she is also one of the most recognized 20-year-olds in the world. Of course, it doesn’t hurt that she also has a strong influence as an endorser.

Needless to say, the Soul isn’t for the slacks-wearing, tucked-shirt hopping fathers with golf club memberships. It’s for the young, hip, and happening. That, after all, is how they roll.


Source: Kia

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  (594) posted on 07.6.2011

hmm... I think its kinda’ awkward for a Gold Player like Michelle Wie to promote Kia. For me, she fits on Aston Martin or maybe on BMW. If she want’s to be like Kobe riding a Smart Car, well goodluck for her.

  (765) posted on 11.9.2010

She’s the perfect model for the Kia..

  (858) posted on 10.15.2010

Michelle Wei??Nice..I’m a big fansmiley

  (347) posted on 10.12.2010

haha. honestly i get excited to about Wei not about the soul..’smiley

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