Video: Kia taps golf superstar Michelle Wie to promote the Soul

There’s no question that Kia’s target market for the Soul crossover aren’t the daddy types that frequent golf clubs on a nice and warm Sunday morning. No, according to Kia, that’s not how they roll.

Instead, the Korea-based manufacturer has set its sights on a much younger market; the 20-somethings that are making their way up to the world to establish a name for themselves. And who better to epitomize this market than 20-year old golf sensation – and millionaire – Michelle Wie.

Nevermind that Wie is Korean herself, although Kia probably figured that having a local celebrity whose known worldwide to push and promote the Soul to her age group would be a great idea, but she is also one of the most recognized 20-year-olds in the world. Of course, it doesn’t hurt that she also has a strong influence as an endorser.

Needless to say, the Soul isn’t for the slacks-wearing, tucked-shirt hopping fathers with golf club memberships. It’s for the young, hip, and happening. That, after all, is how they roll.

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Source: Kia

Kirby Garlitos
Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read full bio
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4 comments:

  (594) posted on 07.6.2011

hmm... I think its kinda’ awkward for a Gold Player like Michelle Wie to promote Kia. For me, she fits on Aston Martin or maybe on BMW. If she want’s to be like Kobe riding a Smart Car, well goodluck for her.

  (763) posted on 11.9.2010

She’s the perfect model for the Kia..

  (858) posted on 10.15.2010

Michelle Wei??Nice..I’m a big fansmiley

  (346) posted on 10.12.2010

haha. honestly i get excited to about Wei not about the soul..’smiley

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