Japanese automaker, Lexus, is not shy in cooking up marketing campaigns. In fact, it’s done quite a handful of out-of-the-box types of ads in the past and its latest one is definitely the epitome of unconventional. In its attempt to promote its commitment to style and sophistication, the Japanese automaker recently teamed up with production company The Weinstein Company to create a series of short films.

The first one, called "Beyond Memories,” actually premiered during the 2013 Cannes Film Festival in France, which is pretty impressive in its own right.

The second one, though, has a more subdued debut. It’s called "Echoes" and it’s the second in a series of five films that the automaker will unveil in the coming weeks.

For now, you can enjoy the nine-minute short film Echoes. We’ve already seen it and if you’re the type who likes a slow-paced, thinking man’s short film, you’re going to have a trip watching this one.

Click past the jump to watch "Beyond Memories"

Beyond Memories

https://www.youtube.com/watch?v=SqM8fp0fGZs

Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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