The whole point behind creating extravagant, informative, and creative commercials is to get people to buy, use, or sell your product. Of course, then there’s the bragging aspect where people air out all of their achievements in the hopes of allowing customers to realize just how fantastic their company is. Lexus has chosen the latter route with the creation of their "Engineering Amazing" consisting of five different commercials. These commercials detail the company’s accomplishments of the past few years in terms of technology, safety, and performance, and show how they have produced technology that will be relevant not just today, but 10, 20, or even 30, years from now.
When discussing the new campaign, Dave Nordstrom, Vice President of Marketing for Lexus said: "This isn’t just a campaign, it’s a statement that, for Lexus, the best is yet to come. It’s not about simply making incremental strides and improvements, but about taking giant leaps in innovation. The first evidence of this came with the recent unveiling of our LF-Gh hybrid concept car."
Check out the other four commercials after the jump.
Engineering Amazing Commercial - "Wall"
Engineering Amazing - A Future-Proof Approach
Engineering Amazing - An Exponential Leap
Engineering Amazing - A Future Powered by Hybrid