In an effort to gain more mainstream exposure for the LF-A, Lexus has released the first commercial of the new supercar. In a nutshell, the ad highlights the engineering and racing exploits of the LF-A, a car that the company has described as a car for "emotional sports".

The voice-over is in Japanese so we couldn’t quite figure out what he was saying. Nevertheless, the photos and the video clips pretty much summed up what the commercial is trying to relay.

Needless to say, the commercial’s treatment was pretty impressive and one particular - the one where the LF-A was taking a hot lap at the Fuji Racing Speedway with Mt. Fuji in the backdrop - was equally top-notch, at least as far as were concerned.

.

Source: YouTube

What do you think?
Show Comments

9 comments:

  (399) posted on 07.14.2011

First of all, I really don’t understand the Japanese language they used on this video. But on how they did for the ad, is pretty amazing.

  (449) posted on 07.14.2011

Well, its a good thing is that the newer version of this car is using a more modern technology like the v10.And recently, the Lexus LF-A have made a speed record of 7:22 in the Nurburgring track.

  (798) posted on 07.14.2011

We couldn’t admit on how awesome is the look and performance of this car. Agreed, though the Japanese voice over sounds so alien to me through the video it really emphasize on what they are trying to imply.

  (580) posted on 04.20.2011

I’m a fan of Lexus, and I’m quite impressed with the performance of this car! I can’t wait to test drive the current production for Lexus! 

  (692) posted on 04.20.2011

I think Lexus would be the best production made by Toyota. The Toyota Grand Prix is coming I cant wait to watch this auto show.

  (449) posted on 03.4.2011

yeah right. The car is amazing and cool but not the price tag! If I have a money I will buy another. I just remember..they made a recall for the specs of the Lexus right?

  (409) posted on 03.4.2011

why still making a car that is already being sold out? Anyways, the commercial is interesting but not amazing! I just do wonder if they included camera tricks on this commercial.

  (780) posted on 01.11.2010

Well no doubt on the design of this one because the assembly of this car was that good. Let’s say that the video looks interesting in a sense of the speed and the car controls but it will be tough for Lexus to reach the peak of the Ferrari Italia series that’s a competitor of this car.

  (808) posted on 12.22.2009

That’s a good concept for a commercial that they market the speed and the capability of these car that makes more interesting. For the drifting and rally part, really that good for a minute commercial.

Car Finder: