Lexus presented a new commercial for their brand new LF-A supercar. The commercial shows a dyno of the Lexus in about as clean of an environment as can be had. The test is done in a room that is completely white. It’s reminiscent of a laboratory. So, what happens when Lexus tunes the 552 HP V10 engine of the LFA with the precision of a musical instrument? Check out the video and find out!

As a reminder, the Lexus LF-A is powered by a 4.8 liter V10 that delivers a maximum output of 560 HP at 9,000 RPM and a peak torque of 354 lb-ft at 6,800 RPM, with 90% of the total torque being available between the 3,700 RPM mark and the super car’s 9,000 RPM red line. As a result of such a road torque curve, the LF-A can sprint from 0 to 60 MPH in just 3.7 seconds and won’t stop until it reaches a top speed of 202 MPH.

Press release after the jump.

Press release

It’s a dramatic moment. In an ultra-modern audio studio, a Pearl White Lexus LFA supercar faces its challenger: a lone crystal champagne flute on a pedestal alongside a sleek amplifier. The vehicle’s keyless ignition is engaged, and its rear wheels start spinning on a dynamometer. The engine roars louder and louder, the speedometer clicks past 150, 160, 170 mph. That’s when the glass quivers and shimmies until – kshhh! – the flute shatters in gorgeous slow motion.

In this latest commercial from Lexus, which begins airing today, the LFA’s signature engine sound achieves a feat reserved for virtuoso performers. The unique sound of 552-horsepower engine, which helps the vehicle reach top speeds in excess of 200 mph, shatters the glass without the use of CGI or camera tricks.

"The glass is actually broken by the precision sound of the vehicle," said Dave Nordstrom, vice president of marketing for Lexus. "We wanted to show just how deep our pursuit of perfection and commitment to innovation goes. The LFA was designed to deliver its own unique exhaust note, and this illustrates that beautifully."
The Signature Sound

Lexus worked with a team of engineers to enhance the acoustics of the LFA’s 4.8L engine by meticulously tuning its multi-stage exhaust system. From the elegant, yet understated idle rumble to the goosebump-worthy wail of the high-revving V10 engine, the LFA was deliberately engineered to deliver a sound unlike that of any other road car.

After studying the unmistakable soundtrack generated by Formula 1 cars at maximum revs, the team created the signature LFA sound beginning by emphasizing the secondary combustion frequency of the engine and then introducing primary, secondary and tertiary firing harmonics.

The note is so unique that Lexus has even created an LFA ringtone that can be downloaded for free at (click "Digital Premium").

The Glass Test

For the commercial titled "Pitch," Lexus employed a renowned physicist from a leading university to help determine which type of champagne glasses have the same frequency as the LFA’s revving engine. (The pitch of the glass needed to precisely match the pitch of the engine in order for the flute to shatter.) Lexus race car driver Scott Pruett then "drove" on the dynamometer until the engine revved to 7,000-9,000 rpm-creating just the right frequency of vibration to break the glass. And, yes, the entire crew wore earplugs during filming.

It’s not the first time Lexus has used champagne glasses in an ad. Now an almost iconic expression of the brand’s pursuit of perfection and pioneering innovation, they were originally used in the brand’s launch commercial in 1989. In one of the most memorable TV spots in history, the new LS sedan revved to high RPMs as a pyramid of champagne glasses was carefully stacked on the car’s hood. As the speedometer approached top speeds, champagne was poured into the top glass and elegantly flowed into the glasses below—without spilling a drop or razing the pyramid.

Most recently, in a 2006 commercial, the ground-breaking park assist feature on the LS 460 was engaged to dramatically and precisely parallel park the vehicle between two giant pyramids of champagne glasses—without touching a glass.

"Pitch" can be viewed at It will air primarily on cable television and during sporting events such as the 2010 Major League Baseball All-Star Game and the USGA U.S. Open Championship. A 3-D version of the spot will play in theaters beginning July 2 to coincide with the debut of a 3-D summer blockbuster.

What do you think?
Show Comments


  (401) posted on 02.27.2011

yeah, i have to agree with that Lexus is extremely amazing!

  (762) posted on 02.27.2011

nice, that was a perfect pitch sound..Lexus is one of the most successful Toyota’s production line.

  (460) posted on 06.6.2010

The LFA produces so much dB it can even break a glass. And the SLS produces so much downforce it can even ride upside down.

  (1023) posted on 06.4.2010

Actually, even it’s ridiculously over priced but I still like this car, it doed look awsome in flesh, and i love the LCD instrument cluster

  (331) posted on 06.3.2010

Shinny! covered with a space-age aluminum foil, but I think this goes a little bit of exercise and its funny to know that this car is only a bicycle. That’s cool I like it.

  (309) posted on 06.3.2010

I agree. A nimble car or a regular family car can do such sound, you just have to remove the Muffler suppressor and replace the tip with sonic Muffler.

  (534) posted on 06.2.2010

Huh? I called it a “perfection”? even a nimble EVO or Impreza can do such thing. What more if a GT-R or R8?

Car Finder: