Over here in America, there’s no doubt that we’d find this commercial funny because of the Grim Reaper’s foiled attempt in taking the life of the Mercedes driver after the latter was able to stop his E-Class seconds before it would have crashed into an on-going road construction. Funny stuff, right?

Apparently, the folks in Germany - and those familiar with the situation within the auto industry - find this commercial funny for a different reason. Turns out that Mercedes may have put the man playing the role of the Grim Reaper in the commercial because of his uncanny resemblance to one Ferdinand Piech. If you don’t know who he is, he’s the chairman of the supervisory board over at Volkswagen AG. So there really is more to this commercial than meet’s the reaper’s scythe.

If you don’t know the back-story behind Piech and Mercedes, it all stemmed from a comment the former made about how Volkswagen is gearing up in an effort to go toe-to-toe with Mercedes some time in the future. This, if we can assume, could be Mercedes throwing the first volley at Volkswagen, showing that they’re not afraid of the big German auto conglomerate, even if they show up on the passenger seat of their E-Class with a scythe in hand.


Source: Mercedes Benz TV

What do you think?
Show Comments


  (798) posted on 02.27.2011

oh really? Nissan does tie up with the MB on M and G class? hmm i guess that’s just fine.

  (458) posted on 02.27.2011

I feel as though I just woke up and there’s a German, French and Japanese fairy flying around

  (858) posted on 10.22.2010

wow,nice video though..the tag line was great.. "senses danger" sound so comforting.

  (377) posted on 09.22.2010

It’s like with ESP - in the US the message is often taken as "you can drive like a maniac and you’ll be safe". On the Continent, we tend to take it as "drive as usual-normally and ESP helps you in an emergency".

  (555) posted on 07.29.2010

Haha. It’s funny but not as extravagant as the commercial of Mercedes.

  (359) posted on 06.15.2010

agree the brake should paired with a grippy tires to do it’s meant to be properly..

  (1023) posted on 06.4.2010

Did the c-class just become the better looking of these two cars?
I guess the interior of the e is better than the c but that’s all this one is not to my likking as far as exterior design and looks nothing on what i would have thought MB’s direction with the e-class would have been

  (309) posted on 06.3.2010

What a funny movie I really like their facial expressions. Well that was a good innovation from mercedes benz, but to achieve that braking power the tires should have enough grip on the tarmac.

  (807) posted on 06.2.2010

hahah that was a funny commercial from merc. Grim Reaper has be humiliated by the driver with this facial expression.

  (534) posted on 06.2.2010

It seems that the VW’s Chairman of the Supervisory Board, Ferdinand Piech, really plays a grim reaper in that commercial. Well, I guess this new ad is not as bold or as elaborate as the on going advertising rivalry between BMW and Audi.

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