The British automaker, Mini, has launched a very interesting commercial for their alternatively fueled Cooper D called “Minimalism”. The video makes a good point about drying up your resources, and shows the effectiveness of a simple, minimalist approach to things.

Enjoy!

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What do you think?
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5 comments:

  (289) posted on 05.20.2009

I like the concept. The message is quite simple and it means alot to everyone who is into driving...we can’t continue driving cars that will depleat our environment and resources

  (79) posted on 05.20.2009

minimlism is the road to environmental consciousness

  (79) posted on 05.20.2009

This should be the way we must start our way of looking at things including buying our next car

  (177) posted on 05.20.2009

For me the idea is not new, but it drives straight to the point...wasteges are destructive and there is no thoer way for us for to go towards minimalism—its our solution and we can start by driving a compact car into our home

  (421) posted on 05.20.2009

Excellent concept. although there are alot of pens that were emptied uselessly for this commercial

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